We are seasoned experts who transform distributors using big data, advanced analytics and machine learning.

We understand distribution.

We’re at home in warehouses large and small. We know the landscape distributors navigate day-in and day-out, and we’ve seen what drives distribution success first-hand.

We’re obsessed with data.

We immerse ourselves in data and the business it represents to develop the deep understanding necessary to derive insights that are actionable and genuine.

We’re passionate about impact.

We know impact comes from changing the ways people work and interact. We continuously engage users to incorporate feedback and redesign for real-world use, and we monitor and adapt until we see results in the data.

The Team

Doug has built and deployed custom analytics engines that have been used for more than $1B+ in distribution sales, and he has designed, executed and led transformation programs that have expanded margins for large public and private distributors by 100s of bps.

Doug combines experience as a management consultant and technology lawyer with a background in electrical engineering and a lifelong passion for numbers and machines. He is excited to build and present technologies that transform the ways people work.

Photo of Doug Kochelek

Doug Kochelek

Co-Founder, CEO

Photo of Doug Kochelek

Doug Kochelek

Co-Founder, CEO

Doug has built and deployed custom analytics engines that have been used for more than $1B+ in distribution sales, and he has designed, executed and led transformation programs that have expanded margins for large public and private distributors by 100s of bps.

Doug combines experience as a management consultant and technology lawyer with a background in electrical engineering and a lifelong passion for numbers and machines. He is excited to build and present technologies that transform the ways people work.